Snog Balm is the FIRST "Pocket Size Lip Balm"!
In the pockets of today's Consumer you will find keys, money, breath mints, credit cards/ID, tissues, change, lip balm, cell phone, business cards, wallet, and an iPod. It's a fast world that requires instant access to every necessary product at your fingertips.
Their pockets are FULL! We've entered an era where smaller is better... smaller cell phone... smaller iPod. Snog Balm is a miniature lip balm that is hip and fun for these active consumers.
Snog Balm is the first lip balm in a size that fits a pocket and will last to the moment that it's used, lost or misplaced. It's in hip packaging and colors and is brazen in its intent to moisten your lips with its added Vitamin E. It's fun, young, and passionate. It's cool, vibrant and irreverent. It's got the "WHAT'S THAT?!", and the "CAN I TRY IT?!" factor.
Snog Balm aims to revolutionize and reinvigorate the brand category and instantly position itself to market leader by being the new solution to a daily necessity for today's pocket full consumer.
SNOG - whats in the name?
Snog Name Definition: A "snog" is a colloquial (informal/slang) British derivative expression referring to caressing, cuddling and/or kissing.
Product Descrition
Snog Balm is "The Pocket Size Lip Balm" with .098oz/2.8g of balm and standing at 3.7cm (1.5in) high, while standard lip balms are bulky at approximately .15 oz/4.2g and nearly twice the height at 6.5cm (2.6in).
The product container is finished in silver with the Snog Balm logo and product name printed on to it.
Flavors
There are four flavors in the Snog balm range:
Strawberry (Strawberry Tease)
Mint (Cheeky Mint)
Natural (Naked)
Cherry (Virgin Cherry)
Ingredients
Mineral Oil/Paraffinum Liquidum, Ethylhexyl Palmitate, Paraffin, Polybutene, Ceresin, Microcrystalline Wax, Beeswax /Cera Alba, Fragrance, Vitamin E, Methylparaben, BHT, Propylparaben.
All ingredients comply with Government standards.
Packaging Descrition
Each blister card has a different color represent the various flavors.
The blister card packaging, size and colours are vibrant, eye catching and inviting, appealing to females and males, but most importantly are non-clinical. It is easily differentiated and identifiable amongst the staid, muted packaging of the competitive set.
The Blister card size is 7.3cm (2.9in) wide and 10.2cm (4in) high and fits easily on the display racks of pharmacies and supermarkets.
Snog Stories
The backside of each blister card will feature varying Snog stories - short stories that capture first, favorite, outrageous, or witty Snog moments submitted by our customers. Our Snog stories bring life to and reflect the diversity of our fan base (age, orientation, geography, lifestyle) and help communicate and develop an emotion and common bond amongst our customers.
